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Copywriting lessons from the fracture clinic

Copywriting lessons from the fracture clinic

It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my...

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5 tips to get your amazing content seen

5 tips to get your amazing content seen

Are you struggling to get your amazing content seen? Perhaps the following scenario sounds familiar? You’ve worked long and hard on a new blog post, gone outside your comfort zone, bared your soul, and written like a person possessed as you’ve poured your passion into...

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FAQs page or no FAQs page? That is the question!

Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time –...

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Are you struggling to write for your ideal customer?

A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to...

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