BLOG
the latest
Seven lessons children can teach us about the art of persuasion
Although my gorgeous boys are closer to men than little children these days, I'll always remember the lessons they taught me about the art of persuasion. While it's my job to know about using words that create urgency and taking the fear away by giving reassurance,...
Copywriting lessons from the fracture clinic
It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my...
5 tips to get your amazing content seen
Are you struggling to get your amazing content seen? Perhaps the following scenario sounds familiar? You’ve worked long and hard on a new blog post, gone outside your comfort zone, bared your soul, and written like a person possessed as you’ve poured your passion into...
FAQs page or no FAQs page? That is the question!
Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time –...
Are you struggling to write for your ideal customer?
A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to...
Why snail mail could be your fast track to more sales
If you’re looking for a way to stand out from your competitors and connect with customers, then snail mail could be your answer. Earlier this week, the drop of mail through the letterbox happened to coincide my 11o’clock trip from the attic to the kitchen for a...