Is having a business blog on your ‘to do’ list? Perhaps you’re worried about where to start or still on the fence about whether a blog would be right for your business? You can read more about why I think it pays to blog here. It can be nerve-wracking to start blogging for the first time. Will anyone want to […]

I’ve mentioned this on my Facebook page before but, just down the road from my house, there’s a new shop with a shop-front that stumps me every time I walk past. For the life of me, I can’t figure out what the shop sells. The chaotic appearance is so overwhelming, I don’t think I’ll ever muster the energy to push […]

As human beings, we love nothing more than a good story. Throughout history, we have built our societies around a rich oral tradition, as well as the power of the written word. We tell stories to connect with others, to make sense of our journey through life, to share our knowledge – good and bad – as well as to […]

Copy v. design – for many people, it poses the same dilemma as the age-old chicken and egg debate. Which should come first? Which is more important? Can you get away with poor copy as long as the design looks great? Can compelling copy close a sale even if it’s poorly presented? If yours is a small business with a limited […]

It probably won’t come as a surprise that I love writing in all its forms. As a child, I loved nothing more than to write stories, plays, poetry – I experimented with words, threw caution to the wind, let sounds roll from my tongue on to the paper with no preconceived ideas about how the words should fall together. Sometimes […]

Essentially, my job as a copywriter is to use language to persuade people they need to sign up to a mailing list, buy a product or use a service. I know all about using words that create urgency and taking the fear away by giving reassurance. Still, I’ve realised that my children could teach the most experienced copywriter a thing […]

Getting it done

For a while now, I’ve been guilty of living by the old adage, ‘Do as I say, not as I do’. While reminding my clients how important it is to be consistent in their marketing efforts and to add fresh content packed full of value to their website, I haven’t been listening to my own advice because, of course, paying clients […]

No time to blog? I can help.

Having a blog on your website can play a number of important roles for your business. It can be a powerful tool for communicating with your customers and creating a two-way relationship. By talking about the issues that keep them awake at night, topics that are shaping your industry right now or offering solutions for common problems, you can place yourself […]

Ssshhh…do you want to know a copywriting secret? The single most important thing that you can do to make sure that your copy speaks to your customers is to understand exactly who they are. When I work with a client, I always ask them to describe their ideal client to me – this is the person that is a perfect […]