Do you know your meta descriptions from your alt tags or is search engine optimisation (SEO) still something of a mystery to you? Several of my clients have mentioned recently that SEO leaves them bothered, bewildered and confused. So, this week, we’re going back to basics for SEO 101. SEO 101 #1. What is a title tag? Some would argue […]

Update (30/08/14): On 29th August 2014, Google announced the end of Google Authorship, which makes the content in the article below out of date. I’ll be blogging about this topic on Tuesday 2nd September, so watch this space.   This week I was talking to a new client when he explained that there were three reasons he’d picked me from all the […]

Running your own business is a rollercoaster ride, especially in the early years when every day seems to bring new challenges. When you’re working hard to establish your name and reputation, there can be days when you feel overwhelmed and other days when business seems achingly slow. If you feel as though you’re waiting for the phone to ring or […]

So, last week included Halloween but in our house, it was a two-week half-term of horrors thanks to a nasty stomach bug that made its presence known, night and day. The challenges of being a work at home parent well and truly came to the fore, including finding time to blog, do my newsletter and keep up with social media. […]

On 26th September 2013, Google announced its largest upgrade to its search algorithm since 2001. Known as Google Hummingbird, this algorithm is said to officially mark the end of keyword stuffing and outdated SEO. Instead, it focuses on understanding the context around natural language searches. Less than a month after its launch, a search for ‘Google Hummingbird’ brings up more […]

Do you sometimes take a ‘spray and pray’ approach to your marketing, aiming at no-one in particular and hoping that if you throw enough balls one of them will hit a coconut? How do you know what you’re doing is working if you don’t measure its success? It’s worth taking some time out once a week to have a quick […]

Print is dead! Long live print! For a long time now, there’s been talk about the demise of print, especially print marketing materials. After all, websites and digital media are quick and easy to update without the associated costs of making changes to a printed brochure or leaflet. Certainly, when I started my copywriting career, it was all about print. […]

I know that there are times when you’re faced with writing your own copy, perhaps because you don’t feel you can afford to outsource it (although you’d be amazed by how affordable it can be) or because it’s particularly close to your heart and something you want to write. I also know – because lots of you tell me via […]

Interview with a freelance copywriter

Last week, I was delighted to be one of several freelance copywriters to be interviewed for an article on the IdeasTap website. IdeasTap is an arts charity that helps young, creative people break into their chosen careers; the article was about corporate copywriting. As the writer, John Nugent, was only able to use a few of the quotes, he suggested […]

When you’re busy running a business, it can be hard to find time to blog, despite your best intentions. Even though we’re repeatedly told that content is king, and fresh content is the most majestic of kings, I bet there are a thousand and one other things that can zap your time every day and push writing powerful blog articles […]