Copywriting for print has an important role to play when it comes to communicating with your potential and existing customers. Marketing materials such as brochures, leaflets, welcome packs, prospectuses and other printed marketing materials provide information about your company that customers can take away, refer back to, write notes on and earmark important information. Customers still enjoy the tactile experience of browsing through catalogues, making side by side comparisons with brochures and prospectuses, and reading company newsletters on the commute home. You can read more about my copywriting, copyediting and proofreading services below.

Copywriting for print

Listed below are some of the print copywriting projects I can help you with. Click on the arrows next to each project type to find out more.

Leaflets

Whether you need a small A5, A6 or gatefold leaflet to introduce your services or to highlight a specific promotion, I can help.

Guides

Guides can cover a broad range of topics, from product guides and information, to advice for parents, international students or accommodation guides. If you need copywriting help with a guide, please get in touch to see how I can help.

Welcome packs

Welcome packs can use a variety of different formats. Often, businesses decide to use an A4 folder as the basis for their welcome pack and then inserts such as a welcome letter, company description or brochure, annual report, product leaflets, etc. The great thing about this flexible format is that you can change the content of one insert without having to have every item reprinted. This can be much more cost effective that a single welcome brochure. I can help by writing each and every component of a welcome pack. Just contact me to discuss what you need.

Prospectuses

If you represent a university, college or school and need copywriting support for your prospectus, do get in touch. I began my career as a copywriter at Nottingham Trent University and have written a number of postgraduate, undergraduate, international, further education, secondary and independent school prospectuses and marketing materials. I understand that the language needs to be warm, reassuring and informative.

Press releases

Do you have a story to tell that you think will appeal to a wider audience? Is it about something that has recently happened or will be coming up? Do you need help putting together the key information about an event in a style that makes it a compelling read and more likely to be picked up by the press? I can help.

Newsletters

Despite the popularity of enewsletters, printed newsletters can still be an excellent tool for customer engagement and communication. You may just decide to send out a printed newsletter once a month or once a quarter, for example, to save on print costs. It really depends on what you the newsletter to achieve. I work with a number of clients to produce regular newsletters – this sometimes includes spending a day or two on site to conduct interviews before drafting the copy. To find out more, please get in touch.

Journals

If you have an academic journal that needs proofreading, I can help. I have worked with a number of universities and governing bodies to proofread quarterly journals.

Magazine articles

Magazine articles and editorial opportunities can be a great way to increase your exposure and build your reputation as an expert in your field. Sometimes you may have the knowledge but lack confidence when it comes to communicating your ideas in print. This is where I can help. I can ghostwrite or edit your article on your behalf, working from the information you give me to create a readable, informative and compelling article that fits the brief and word count. No-one need every know of my involvement!

Straplines, brand and company names

If you’re searching for the right company name or tag line but you just haven’t had that elusive ‘a-ha!’ moment, I can help you. I will usually ask you to fill out a briefing form, find out who your ideal client is, as well as what themes and ideas you do and don’t like. I will then brainstorm as many ideas as possible based around the areas highlighted by your brief. You can narrow down ideas that are close to what you want and I can then work on these. Each process tends to be slightly different but the end result is the same – a great company name and tag line that sums up your business!

This is far from an exhaustive list of my copywriting for print services. Whatever your project, I will be happy to talk to you about what you need and put together a comprehensive quote. I am always mindful of your goals, target audience and production schedule.

Copyediting & proofreading

If you have written some copy for print or online and feel it would benefit from an expert eye, I can offer you different levels of support. Depending on your needs, I can extensively check and edit your copy, or just proofread it for grammatical, punctuation and spelling errors. This is an important part of the copywriting process, especially as it often takes a pair of fresh eyes to spot errors, inconsistencies or strange phrases. If nothing else, I always recommend that you read your copy with fresh eyes because it’s amazing what you spot 24 hours after walking away from a piece of writing.

 

Whether you’re on the fence about whether working with a copywriter is the right move or you’re completely convinced and raring to go, simply contact me and I’ll be happy to discuss how I can help in more detail.