It’s been far too long since I last posted an article on this blog, a realisation that has been looming large at the front of my mind for a while now. To be honest, life has been a bit of a rollercoaster over the past few months with one thing or another. Despite my best intentions – I LOVE writing […]

So, you’ve worked long and hard on a new blog post. You’ve gone outside of your comfort zone, bared your soul, written like a person possessed as you’ve poured your passion into every word. You’ve silenced or at least ignored those pesky gremlins inside your head that tell you that you can’t write or that you don’t have anything to […]

Whether or not we should all be adding FAQs pages to our websites is a matter of often fierce debate with convincing arguments in both the For and Against camps. My website currently has an FAQs page. Honestly, it wasn’t something I gave much thought to at the time – it just seemed like the right thing to have a […]

A couple of weeks ago I sent a survey to my newsletter subscribers asking them what topics they’d like to read more about on this blog. One topic that came up with a resounding ‘Help!’ was writing for your ideal customer. The ‘ideal customer’ is a tough concept to wrap your head around in some ways. As a business, your […]

The end of Google Authorship

On  28th August, Google announced the end of Google Authorship, confirming that it would no longer be shown or have special value in terms of ranking or authority in search engine results pages (SERPs). In a Google+ post, Google’s Webmaster Trends Analyst at Google Switzerland, John Mueller wrote: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and […]

On July 24th, Google rolled out an update to its algorithms designed to improve the value and relevance of local searches. In the absence of an official name, Search Engine Land christened the update ‘Google Pigeon’. According to figures by MOZ, Google rolls out somewhere in the region of 600-plus algorithm updates every year. Some of them – like Panda, […]

If you’re looking for a way to stand out from your competitors and connect with customers, then snail mail could be your answer. Earlier this week, the drop of mail through the letterbox happened to coincide my 11o’clock trip from the attic to the kitchen for a mid-morning cuppa. I felt a flutter of excitement at seeing a handwritten, lime […]

                            Last week, I was given the challenge of keeping an acknowledgement diary (similar to a ‘gratitude’ diary) with the aim of making me pause and recognise successes as well as challenges. As someone who is highly self-critical, I can’t tell you how far outside of my comfort […]

Over the past few weeks, I have been marvelling at the power of testimonials, social proof and word of mouth recommendations to sell a product. Loom bands. If you’re a parent to a child between the ages of six and eleven, I’m sure you know what I mean. If you have no idea what I’m talking about, don’t worry, you’ll […]

There’s no getting away from it. You’re busy. Your customers are busy. We’re all in danger of suffering information overload thanks to the staggering deluge of articles published online every single minute of the day. If you’re going to the effort of writing a blog, it’s essential that it gets heard above the noise and engages the reader; otherwise you’re […]